About
Services: Email
Byte, an innovative online platform providing doctor-directed care and FDA-cleared technology for faster orthodontic results in achieving straighter teeth from home.
45%Increase user signups
Generate Highly engaged sign-ups to increase the purchase of mold kits.
Our team implemented a series of highly focused email marketing, native Ads, and social media strategies to drive engagement and conversions for Byte. This included targeting a female audience interested in self care, primarily millennials aged 25 and up. We launched and a/b tested a series of engaging copywrite and images to execute our approach. The execution of our approach increased engagement, generated highly qualified new customers resulting in high interest leads, and increased the value of mold kits purchased.
In the first two months of implementing the new strategies, we increased click-through rates from banner to conversion by 25%. This exceeded Byte's KPIs, driving a 40% increase in successful kit purchases and returns for molds. The key to this success was targeting the right audience and strengthening their connection to the brand.
