About
Services: Display Native
Roblox is an online game platform and game creation system that allows users to program and play games created by themselves or other users.
3xIncrease CTR
Generate highly engaged new players with an increased pay rate
Our team implemented a series of interactive video ads, native ads and copywriting strategies to deliver at scale highly engaged player sign up and in game purchases. This included targeting a gamer demographic interested in virtual games. We launched and a/b tested a series of interactive video ads, engaging native ads, and engaging copy. The execution of our approach resulted in increased CTR on creative engagement, player rate, and player pay rate.
Within the first three months of implementing our new strategies, we achieved a 3x increase in click-through rates from banner to conversion. Player registration saw a 570% surge, and player pay rates rose by 12%. This success was driven by precise audience targeting, enhancing brand engagement, and delivering compelling ad visuals and copy that resonated with users. These factors combined to create a seamless and impactful user experience that exceeded Roblox’s expectations.
